The best Black Friday and holiday deals for photography in 2020

For all the best Black Friday and holiday deals for cameras, lenses, accessories, and more stay up to date with this page as it will be updated regularly for the rest of 2020.

My favorite places to score Black Friday Deals on electronics

If you’re a student or teacher sign up for a education account on bhphoto or focuscamera. (Verified by or unidays)

Sign up for Rakuten and earn cash back through your favorite retailer


Get the tax free payboo credit card from

Target red card 5% off (Not a credit card)

Top deal for Black Friday 2020 – Rakuten

First off, Rakuten has one of the best deals out right now to spend $40 and earn $40.  If you haven’t heard of Rakuten, they’re like your credit card but better.  Anytime you shop at one of their 2500 retailers you earn cash back.  

We found the best discounts for camera gear in 2020 was from Rakuten, because they offered cash back up to 20% off on Black Friday on items that were already on sale. 

You also don’t have to worry about returns. We were able to return a product with free return shipping after it had been opened and the refund was instant.

The only downside to shopping in Rakuten is that it may take a few months to receive cash back.

Spend $40 and get $40 at Rakuten with my referral code:

Black Friday deals for Sony cameras and Lenses

There are more deals for Sony, but these are the best deals I’ve found so far.

Sony 20mm 1.8 $858 (Save $50)

Sony 24-105mm $1098

Sony FE 35mm 1.8 $698 (Last year it was $649 on Black Friday)

Sony A7iii $1698 (Save $300)

Sony 70-350mm G OSS $898 (Save $100)

Sony A7riv $2,998 (Save 500) – Wait for a better price around Black Friday on Rakuten

Sigma 100-400mm f/5-6.3 DG DN OS Lens for Sony E-Mount with LaCie Rugged Mini 1TB Hard Drive and 64GB SD Card Bundle $949

Tamron Deals for Sony

sign up for adoramas newsletter to get the unique coupon code

17-28 @ $799:
28-75 @ $749:
28-200 @ $599:
70-180 @ $999:

Black Friday deals for Canon cameras 2020

Canon EOS RP Mirrorless Digital Camera with 24-105mm f/4-7.1 Lens $999 (Save $400)

Nikon Black Friday Sales

Nikon Z6ii camera body $1996 (save $200)

Nikon Z7ii body and adapter kit $2996 (Save $200)

Nikon Z 24-70mm 2.8 S lens $1996 (300 off)

Nikon NIKKOR Z 14-30mm f/4 S Lens $1096 ($200 off)

Most Nikon Z lenses $100 off

Apple Deals

Target and Best Buy both offered gift card promotions this year for apple the week of Thanksgiving. Buy a $100 gift card at Target or Bestbuy and get a $20 store gift card. If you’re a red card holder you get an extra 5% off.

Why is it such a great deal? If you shop regularly at Target you can buy 10 apple gift cards and get $200 off the latest M1 MacBook Air. That’s less than any other black Friday deal. If you’re waiting for next years iMac or MacBook Pro you can still get the gift cards and get 20% off next years product.

Apple 27″ iMac with Retina 5K Display (Mid 2020) $1649

Apple 10.9-inch iPad Air Wi-Fi 64GB (Newest) $559

Fuji Black Friday Deals

Fujifilm X-T200 with XC 15-45mm (Save $300)

Fuji X-T200 Body only for $449

Fujifilm XF 55-200mm (83-300mm) F3.5-4.8 R LM OIS Lens $499 (Save $300)

Fujifilm X-T3 Mirrorless Camera Body, Silver $999 (save $500)

Tripod Deals

Manfrotto Befree triopod was $139 in 2019

Gorilla tripod 3k was $33 in 2018

Underwater camera Housings

Seafrogs 10% off site wide

Axis go for iPhone was $40 off in 2019


Freewell filters 10% off


Flashpoint Zoom Li-on X R2 TTL On-Camera Round Flash Speedlight For Sony (Godox V1) $140

Student Black Friday Discounts

If you’re a student or teacher sign up for a education account on bhphoto, focuscamera, or buydig.

Bhphotovideo (Updated 11/9/2020)

Cameras and Lenses


iPad Pro 12.9 LTE $849

Focus Camera Edu discounts

Get an additional 1.5% cash back by purchasing through Rakuten.



Buydig (Updated 11/15/2020)

20% off most camera and lenses

  • Sony a7III (body) $1528
  • Sony a7R II (body) $1168
  • Sony a7III with 28-70mm Lens $1708
  • Sony a7C (Body) $1618
  • Sony a7C with 28-60mm Lens $1888
  • Sony FE 24-105mm F4 G OSS E-Mount Full-Frame Zoom Lens $988
  • Sony FE 16-35mm F2.8 GM Wide-angle Zoom Lens $1798
  • Sony FE 200-600mm F5.6-6.3 G OSS FF Super Telephoto Zoom Lens $1798
  • Sony 20mm 1.8 $668 ($179 off)
  • Sony 35mm 1.8 FE $548 ($149 off)

Just so you know, you’re required to provide your date of birth and submit a picture of your school ID with an expiration date and transcript proving enrollment in the last 3 months.

Stay up to date with the latest deals on this page as we will be posting until January 2021.

Please note that this post contains affiliate links and any sales made through such links will reward me a small commission – at no extra cost for you.